On a foggy morning in Tallinn the cobbles still hold the scent of sea salt and wood smoke; inland, birch forests hum with wind and the taste of dark rye lingers at every table. Estonia feels handmade — from knitted island mittens drying over a stove in Saaremaa to the honeyed glow of Baltic amber, each corner of the country carries a tactile memory you can tuck into your bag.

Whether you’re hunting for Estonian souvenirs or modern design pieces, the best buys tell a story of forest, sea and craft.

Here’s what to buy in Estonia to bring a piece of its unique heritage home with you.

1. Amber Jewelry

Why pick this up: Baltic amber is the fossilized resin of the ancient forests that once covered the region; its warm honey tones and occasional trapped insects make every piece unique, a little pocket of prehistoric Baltic light.
What to look for: Check for natural inclusions and a warm polish rather than overly bright, artificial color. Ask whether it’s genuine Baltic amber (often labeled “Baltic” or “Baltic amber / meripihk”). Look for local silversmith settings from Tallinn or Pärnu.
Price bracket (2025): €30–€350 (simple pendants to larger statement pieces).
Where to find it: Specialist shops in Tallinn’s Old Town (Vanalinn), the market stalls at Balti Jaam, and artisan boutiques in Pärnu and Kuressaare.

2. Hand‑knit Mittens and Island Sweaters

Why pick this up: Traditional motifs from Kihnu, Saaremaa and Setomaa carry regional stories — knitted with dense wool perfect for Baltic winters. They’re both practical and heirloom-worthy.
What to look for: Tight, even stitching, natural wool (e.g., Estonian sheep wool), and authentic island patterns or family motifs. Handmade labels or craft fair provenance are a plus.
Price bracket (2025): €20–€120 (mittens €20–€45; sweaters €70–€200).
Where to find it: Craft markets in Tallinn’s Town Hall Square, Tartu’s handicraft shops, Saaremaa and Kihnu island ateliers.

3. Linen Textiles

Why pick this up: Estonia has a deep linen tradition — crisp, breathable and beautifully woven from Flax grown in the region. Linen tablecloths, towels and clothing are timeless and light to pack.
What to look for: Natural linen (not linen blends), tight weave, and traditional stripes or subtle regional embroidery. Pre-washed linen will soften faster.
Price bracket (2025): €12–€150 (tea towels €12–€30; tablecloths €50–€150).
Where to find it: Tallinn design stores, boutique textile makers in Tartu, and linen cooperatives in rural parishes.

4. Vana Tallinn Liqueur

Why pick this up: A warming, vanilla‑spiced liqueur invented in Tallinn, Vana Tallinn is an instantly recognizable taste of Estonia — great sipped after a sauna or used in desserts.
What to look for: Standard bottles and special editions; look for the classic recipe label and authentic local distillery branding.
Price bracket (2025): €10–€30 (standard 375–500 ml bottles).
Where to find it: Supermarkets, liquor stores across Estonia, and tourist shops in Tallinn Old Town.

5. Kama (Traditional Grain Mix)

Why pick this up: A staple of Estonian kitchens, kama is a toasted mix of barley, rye, oats and peas used in porridges, desserts and smoothies — a culinary souvenir that’s uniquely local.
What to look for: Sealed packages from trusted brands or small-batch producers; single-origin or artisanal kamas often have richer flavors.
Price bracket (2025): €3–€8 per pack.
Where to find it: Grocery stores, market stalls (e.g., Balti Jaam), and specialty food shops in Tartu and Tallinn.

6. Tallinn Marzipan from Maiasmokk

Why pick this up: Maiasmokk is one of Europe’s oldest marzipan shops; their hand-painted marzipan figures are delicious, decorative and steeped in local history.
What to look for: Freshly painted figurines, sealed boxes for travel, and classic Tallinn shapes (houses, sea creatures, folk characters).
Price bracket (2025): €3–€25 depending on size and packaging.
Where to find it: Maiasmokk Café in Tallinn’s Old Town and Maiasmokk counters at select shops.

7. Juniper and Peat Spa Products

Why pick this up: Estonia’s spa culture — especially in Pärnu and on Saaremaa — uses local juniper and peat for soaps, oils and masks that smell intensely of the coast and bog.
What to look for: Natural ingredient lists, peat‑based face masks or juniper soaps, and small-batch labels from reputable spa brands.
Price bracket (2025): €5–€45.
Where to find it: Pärnu spas, Saaremaa wellness shops, and boutique cosmetics stores in Tallinn.

8. Estonian Ceramics and Pottery

Why pick this up: Contemporary Estonian ceramics blend minimalist Nordic lines with rustic glazes; each cup or plate carries a maker’s hand.
What to look for: Studio marks, local clay or glazes inspired by Baltic tones, and kiln-fired, lead-free finishes.
Price bracket (2025): €15–€120.
Where to find it: Tartu artist studios, Tallinn design stores, and craft fairs across the country.

9. Birch Bark and Wooden Crafts

Why pick this up: Birch is everywhere in Estonia — artisans turn bark and wood into bowls, baskets, utensils and decorative boxes that are light, durable and full of forest character.
What to look for: Tight craftsmanship, untreated or food‑safe finishes for kitchen items, and traditional designs (e.g., birch bark boxes with simple carvings).
Price bracket (2025): €8–€80.
Where to find it: Folk museums and artisans in Lahemaa National Park, craft markets in Kuressaare, and stalls in Tallinn’s Old Town.

10. Local Honey and Forest Preserves

Why pick this up: Estonian honey — often forest or meadow honey — and berry preserves (sea buckthorn, lingonberry) capture the flavors of bog and meadow in a jar. They make edible gifts that travel reasonably well.
What to look for: Raw, unfiltered honey labeled by region, small-batch jars, and sealed, labeled preserves without excessive sugar.
Price bracket (2025): €5–€25 per jar.
Where to find it: Farmers’ markets (Balti Jaam in Tallinn is a top choice), local farm shops, and market stands in Tartu and Pärnu.

Tip: For authentic Estonian souvenirs, buy directly from makers at markets or studio shops, ask about materials and care, and look for regional labels (Tallinn, Saaremaa, Setomaa) so you take home a true piece of place. ✈️

Let me know in the comments if you have any other top ‘what to buy’ ideas!

About the Author

Colin is the founder of SouvenirsIdeas.com and a passionate traveller with a soft spot for ceramics, markets, and food tours. He writes practical, first-hand guides to help you bring home souvenirs that actually mean something — not just more clutter!