What to Buy in Morocco: 15 Must-Have Treasures from the Medina and Beyond

Winding alleys, the smell of spices in the air, stalls piled high with handwoven rugs and brass lanterns — shopping in Morocco isn’t just retail therapy, it’s an experience. Whether you’re exploring a Marrakech souk or browsing seaside markets in Essaouira, the country is bursting with vibrant, handmade, and totally packable treasures.

Here’s what to buy in Morocco if you want to bring home a little piece of its magic.

1. Handwoven Berber Rugs 🧶

No two are the same — each rug tells a story through bold colors and tribal patterns.

Why pick this up: Handmade, long-lasting, and culturally rich.
What to look for: Thick wool, natural dyes, Beni Ourain or Azilal styles.
Price bracket (2024): €60–€400+.
Where to find it: Souk Semmarine (Marrakech), cooperatives in the Atlas Mountains.

2. Argan Oil (“Liquid Gold”) ✨

Used for hair, skin, and cooking — it’s a Moroccan staple with worldwide fame.

Why pick this up: Pure, multipurpose, and sourced from native argan trees.
What to look for: Cold-pressed, cosmetic or culinary grade, 100% argan.
Price bracket (2024): €8–€25 for 100 ml.
Where to find it: Women’s cooperatives near Agadir or Essaouira.

3. Moroccan Spices (Ras el Hanout, Saffron, Cumin) 🌶️

Bold, fragrant blends used in Moroccan cuisine for centuries.

Why pick this up: Adds authentic Moroccan flavor to home cooking.
What to look for: Ras el hanout, saffron threads, cinnamon sticks.
Price bracket (2024): €2–€10 per cone or pack.
Where to find it: Place des Épices (Marrakech), Fes spice stalls.

4. Colorful Ceramic Tagines & Bowls 🍲

Functional and decorative — from dipping bowls to full tagine pots.

Why pick this up: Adds flair to your kitchen or table.
What to look for: Hand-painted glaze, locally fired, food-safe interiors.
Price bracket (2024): €5–€50 depending on size.
Where to find it: Safi ceramic workshops, artisan souks in Fes or Marrakech.

5. Leather Slippers (Babouches) 👣

Soft, pointed Moroccan slippers — a traditional fashion item.

Why pick this up: Lightweight, stylish, handmade.
What to look for: Goatskin leather, bright dyes, hand-stitching.
Price bracket (2024): €8–€25 per pair.
Where to find it: Tanneries in Fes, leather stalls in Marrakech.

6. Brass or Metal Lanterns 🕯️

Intricately cut lanterns that scatter light in beautiful patterns.

Why pick this up: Functional art — creates atmospheric lighting.
What to look for: Brass or nickel finishes, geometric cut-outs.
Price bracket (2024): €10–€60.
Where to find it: Marrakech metalworker souks, Essaouira artisan markets.

7. Woven Palm Bags & Baskets 🧺

Great for the beach, groceries, or home storage — and full of charm.

Why pick this up: Durable, natural, handmade.
What to look for: Straw, leather handles, pom-pom or embroidered options.
Price bracket (2024): €5–€25.
Where to find it: Essaouira’s seaside stalls, Ensemble Artisanal (Marrakech).

8. Moroccan Tea Sets 🍵

Silver teapots, ornate glasses, and trays used in daily mint tea rituals.

Why pick this up: It’s the essence of Moroccan hospitality.
What to look for: Etched silver, colorful glassware, complete sets.
Price bracket (2024): €15–€60.
Where to find it: Casablanca souks, Fes artisan shops.

9. Rosewater, Clay & Natural Skincare 🌸

Beauty products from local plants and ancient traditions.

Why pick this up: Gentle, natural, and effective.
What to look for: Rosewater, rhassoul clay, black soap, argan cream.
Price bracket (2024): €5–€20.
Where to find it: Herboristeries, Bab Agnaou in Marrakech, valley co-ops.

10. Henna Kits 🎨

Used for body art in celebrations — beautiful, temporary, and traditional.

Why pick this up: Artistic and cultural.
What to look for: Fresh cones, powders, stencils.
Price bracket (2024): €2–€10 per kit.
Where to find it: Herbalist stalls in the medina or women-run shops.

11. Moroccan Pastries & Sweets 🍬

Honey-drizzled, almond-packed, sesame-studded — they’re as rich as they look.

Why pick this up: Unique flavors and long shelf life.
What to look for: Chebakia, gazelle horns, date cookies.
Price bracket (2024): €4–€12 per box.
Where to find it: Patisseries in Marrakech, Casablanca bakeries.

12. Thuya Wood Boxes & Décor 🪵

Aromatic wood carved into boxes, mirrors, or chess sets.

Why pick this up: Beautiful grain and traditional marquetry.
What to look for: Inlay work, hinged lids, natural scent.
Price bracket (2024): €8–€40.
Where to find it: Essaouira wood shops.

13. Kaftans & Traditional Clothing 👘

Floaty robes and tunics with embroidery or sequins.

Why pick this up: Unique style, often tailored to fit.
What to look for: Lightweight fabrics, handmade stitching.
Price bracket (2024): €20–€100+.
Where to find it: Fes boutiques, tailors in Casablanca or Rabat.

14. Zellige Tile Décor 🧱

Classic geometric mosaics in mirror frames, trays, trivets.

Why pick this up: Stylish, useful, and true to Moroccan architecture.
What to look for: Small sizes, glazed finish, vibrant color.
Price bracket (2024): €8–€30.
Where to find it: Artisan cooperatives in Fes, Marrakech home shops.

15. Tribal Jewelry & Silver Cuffs 💍

Berber pieces with real silver, coins, and bold designs.

Why pick this up: Eye-catching and deeply traditional.
What to look for: 800 or 925 silver, enamel work, tribal origin.
Price bracket (2024): €12–€60+.
Where to find it: Atlas Mountain markets, Fes jewelry souk.

🛍️ Morocco Shopping Tips

Haggling is expected — it’s part of the culture, so go in with a smile.
Ask whether your item is handmade or mass-produced — some shops offer both.
Many products (like oil or pastries) are airport-friendly if sealed — double-check.
For ceramics, lanterns, and breakables — ask for bubble wrap or consider carry-on.
Consider shopping at women’s cooperatives for ethical sourcing.

Morocco’s markets don’t just sell — they seduce. Come for the souvenirs, stay for the stories behind them.

Colin is the founder of SouvenirsIdeas.com and a passionate traveller with a soft spot for ceramics, markets, and food tours. He writes practical, first-hand guides to help you bring home souvenirs that actually mean something — not just more clutter.

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