Zagreb, the charming capital of Croatia, blends Austro-Hungarian elegance with a quirky, creative streak. From its historic Upper Town to its vibrant markets and artisan boutiques, Zagreb is full of personality — and its souvenirs reflect that beautifully. Whether you’re into handmade crafts, local foods, or offbeat finds, you’ll have no trouble picking up something memorable.

Based on local suggestions, traveler favorites, and what’s commonly found in Zagreb’s shops and markets, here’s your guide to the best souvenirs from this underrated European gem — plus where to shop and a few tips to make the most of your visit. If you’re only in Zagreb for a day check our itinerary ideas!

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Top 10 Souvenirs from Zagreb, Croatia

1. Licitar Hearts

These bright red, hand-decorated gingerbread hearts are a traditional Croatian symbol of love and affection. While edible in theory, most are used for decoration — especially around Christmas or weddings.

Often found at Dolac Market and souvenir shops around the old town.

2. Croatian Lace

Croatia has a rich lace-making heritage, and in Zagreb, you’ll find delicate lace bookmarks, table runners, and doilies made by artisans from regions like Lepoglava or Pag.

3. Lavender Products

Lavender from the Dalmatian coast makes its way into soaps, oils, sachets, and skincare products, often sold in beautifully packaged gift sets throughout Zagreb.

4. Rakija (Fruit Brandy)

This strong traditional spirit comes in many flavors — plum (šljivovica), pear, quince, or honey-infused medica — and is often presented in charming glass bottles.

5. Zagreb-Themed Prints and Art

Local artists create postcards, posters, and prints showcasing Zagreb’s trams, rooftops, or iconic buildings like the Cathedral or St. Mark’s Church.

6. Handmade Wooden Toys

A nod to northern Croatia’s craftsmanship, these colorful, hand-carved toys often feature animals, trains, or spinning tops — simple, nostalgic, and great for kids or collectors.

7. Cheese and Truffle Products

Though more associated with Istria, you’ll find plenty of truffle-infused oils, cheeses, and spreads in Zagreb’s gourmet stores, often vacuum-packed for travel.

8. Croatian Olive Oil

High-quality extra virgin olive oil from the coast is widely available in Zagreb, sometimes in tasting sets or ceramic bottles designed for gifting.

9. Šestine Umbrella Souvenirs

Inspired by the colorful umbrellas traditionally used in the Šestine area of Zagreb, these miniatures (and the real thing) are a bright, folk-art-style keepsake of the city.

10. Books or Stationery in Glagolitic Script

Croatia is proud of its unique Glagolitic alphabet, and you’ll find journals, bookmarks, or calligraphy sets featuring this historic script in museum gift shops and bookshops.

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Where to Shop in Zagreb

• Dolac Market:
  The city’s bustling main market is perfect for picking up licitar hearts, dried flowers, rakija, and traditional crafts — especially from stalls around the upper terrace.
• Tkalčićeva Street & Upper Town (Gornji Grad):
  A charming area filled with souvenir boutiques, art galleries, and local design shops, great for prints, jewelry, and handmade items.
• Museum Gift Shops (e.g., Museum of Broken Relationships):
  Surprisingly cool spots to find witty postcards, books, and Zagreb-centric gifts with a creative twist.
• Croatian Design Superstore (if open):
  A concept shop that features products made by Croatian designers, including housewares, fashion accessories, and stationery.
• Kraš Stores:
  For a delicious souvenir, stop into one of the city’s chocolate shops to grab Bajadera, Griotte, or Dorina chocolates, all made by beloved Croatian brand Kraš.

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Shopping Tips for Zagreb

• The local currency is the euro (€) as of 2023, replacing the kuna — most places accept cards, but bring cash for market stalls.
• Opening hours may vary, especially on Sundays — markets and smaller shops often close earlier.
• Ask whether products are handmade or locally sourced. Many vendors are proud of their regional heritage and happy to share backstories.
• Food and alcohol products are often vacuum-sealed or airport-safe, but check customs regulations for your home country if you’re buying in bulk.
• Support small makers. Zagreb has a vibrant creative scene — and buying from local artisans helps keep those traditions alive.

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Final Thoughts

Zagreb’s souvenirs are a reflection of the city itself — a mix of old-world charm, modern creativity, and folk tradition. Whether it’s a lace coaster, a bottle of rakija, or a postcard with a Glagolitic twist, your take-home treasures will carry more than just a memory — they’ll carry a piece of Croatia’s soul.

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