Most people know Pisa for its world-famous Leaning Tower — and yes, it’s just as charming (and tilted) in real life as you’d expect. But beyond the iconic photo ops, Pisa has a lovely historic center, lively markets, and plenty of authentic Tuscan souvenirs to bring home. Whether you’re spending a few hours or a full weekend here, there are plenty of local treasures that go well beyond the usual tower-shaped fridge magnets.

Here’s your complete guide to the best souvenirs to buy in Pisa — plus helpful tips on where to shop and how to choose something truly special.

Top 10 Souvenirs from Pisa

1. Tuscan Olive Oil

Tuscany is one of the most famous olive oil–producing regions in the world, and Pisa has no shortage of high-quality, locally bottled olive oils. Look for extra virgin varieties from nearby farms — many come in beautifully labeled bottles that make great gifts.

2. Wine from the Pisan Hills

The Pisan countryside produces excellent Chianti, Montepulciano, and San Giovese-based wines. Wine shops in town often stock selections from vineyards just outside the city, often in gift boxes perfect for travel.

3. Pasta and Pesto from Local Markets

Pisa’s markets and specialty shops often sell handmade pasta, truffle-flavored goods, and jars of pesto alla genovese or pesto rosso — flavorful and easy to pack.

4. Leaning Tower Memorabilia (with a twist)

While mass-produced tower souvenirs are everywhere, you’ll also find hand-painted ceramics, artistic prints, and tasteful home décor that pay tribute to Pisa’s most iconic structure in a more elegant way.

5. Handmade Italian Leather Goods

Tuscany is famous for leather, and you can find belts, wallets, handbags, and journals made by skilled artisans. Look for shops selling goods marked “Made in Italy,” especially around Piazza delle Vettovaglie.

6. Cantucci (Tuscan Almond Biscuits)

These crunchy, twice-baked cookies are often served with a small glass of vin santo (sweet dessert wine). Many local bakeries sell gift-wrapped bags of cantucci, perfect for enjoying at home.

7. Marble and Alabaster Miniatures

Pisa and nearby Volterra are known for their stonework and sculpture traditions. You’ll find beautiful miniature statues, candle holders, and jewelry dishes made from locally sourced alabaster and marble.

8. Artisan Ceramics

Look for colorful hand-painted tiles, plates, and espresso cups with Tuscan landscapes or classic Italian patterns. These are available at artisan markets and small boutiques throughout the old town.

9. Books and Prints of Pisa’s Architecture

Local bookstores and museum gift shops often carry photography books, vintage-style travel posters, and prints of the Leaning Tower and surrounding monuments — lightweight and great for framing.

10. Limoncello or Herbal Liqueurs

Though more associated with southern Italy, Limoncello and other regional digestifs are also produced in Tuscany. Bottles with custom Pisa labels or local herbs make for tasty and decorative souvenirs.

Where to Shop in Pisa

• Borgo Stretto:

One of Pisa’s main shopping streets, lined with boutiques, artisan shops, bookstores, and gelato spots. Great for finding ceramics, leather, and gourmet goods.

• Piazza delle Vettovaglie Market:

A bustling square where you’ll find local stalls selling produce, cheese, wine, and dry goods, as well as leather goods and souvenirs.

• Shops Near the Leaning Tower (Via Santa Maria):

While many sell touristy items, you can also find craft stores and independent vendors offering more unique, handmade souvenirs among the crowd.

• Mercato di Piazza dei Cavalieri (varies by season):

This area occasionally hosts artisan and antique markets, especially in spring and autumn — perfect for finding unique gifts.

• Enotecas and Food Boutiques:

These wine and food shops often curate local olive oils, wines, pasta, and sweets for gifting, with helpful staff who can explain where everything is sourced.

Shopping Tips for Pisa

• Avoid generic souvenirs. Tower keychains and plastic models are everywhere — but the best souvenirs are often found in the smaller, tucked-away boutiques and artisan shops.
• Pack with care. If you’re bringing back olive oil or wine, wrap it securely and check your airline’s liquid rules (or buy it at the airport duty-free).
• Buy regional, not just local. Many of the best products sold in Pisa — like Chianti, cantucci, or leather — come from the surrounding Tuscan region.
• Use local currency. Most small shops prefer cash in euros, though many now accept cards.
• Ask for local labels. In food and wine shops, look for products labeled IGP (Protected Geographical Indication) or DOP (Protected Designation of Origin) for authenticity.

Final Thoughts

Pisa offers more than just that famous tilt — it’s a city rich in art, food, and tradition. Whether you’re bringing home olive oil from the hills, ceramics painted by hand, or a photo book of the Piazza dei Miracoli, your souvenirs from Pisa will hold more than just memories. They’ll carry the taste and texture of Tuscany itself.